you've perfected the performance, but who are you underneath it?
Coaching for founders, leaders, creatives, queer humans and neurodivergent brains who need space to slow down and think clearly, about the life they're building, the business they're leading, and the person they're becoming.
A lot of lanyards. A lot of rooms. A lot of people figuring themselves out with me.
10+ years of unblocking people
Leaders, founders, c-suites, creatives; I've worked across digital banking, design agencies, media, startups, NGOs, government and SaaS. I’ve watched smart people get stuck in the same patterns, and helped them see what they couldn't see alone.
A pro at holding rooms tight
Hosting live founder interviews for Virgin StartUp since 2023. I make rooms feel safe enough for people to actually say what they're thinking. Oh, and I've interviewed Joe Wicks… yes, the man who made the entire nation do star jumps in their living room during lockdown.
The kind of speaker that gets rebooked
8+ years on stages big and small. WebSummit, Leeds Digital Festival, Camp Digital, Ecocity Summit. Keynotes for ContentSquare, Insistute of Designers Ireland and TrustedHousesitters. The thing people always say afterwards? "I needed to hear that." (I never get tired of hearing it.)
let’s skip the small talk
You're good at what you do.
People tell you you're smashing it.
And yet… something in you is louder than the applause.
Maybe it feels like this:
→ You're performing a version of success that isn't yours, and you're exhausted by the costume
→ You're building something that matters, and quietly terrified of losing yourself inside it
→ You're carrying more than anyone around you realises, and you need somewhere to put it down
→ You've built something impressive but now you're ready for something different
→ You know something needs to change but you can't name what, and that's the scariest bit
→ You're surrounded by people who think you've got it sorted, which makes it harder to say: actually, I really don't
The discomfort isn't a personal failing. Neither is the overwhelm. They're both trying to tell you something.
what changes when you stop performing
✔️ You start making decisions from a grounded place instead of a panicked one
✔️ You stop saying yes to things that drain you and start protecting what energises you
✔️ You figure out what you actually want, not what you think you should want
✔️ You lead from who you are, not from who the room needs you to be
✔️ You stop carrying everything alone and let someone see what's really going on
✔️ You build a plan that's yours, not one that’s inherited, borrowed, or performed
✔️ You trust yourself enough to stop second-guessing every move
pick your room
Different people need different things, so every room I work in is different. Some are cosy, some are playful, some are packed. All of them are real, honest and engaged.
1:1 coaching | a cosy room to rethink your life
for founders, creatives, queer humans and neurodivergent brains in the middle of something, whether it’s a rebuild, a scale-up, a reckoning, or a new chapter.
You don't need another productivity hack. You need space to slow down and think out loud, without anyone trying to fix you or rush you. That's what this is.
Deep, honest conversations that cut through the noise
Creative tools, metaphor and reframing (no fun fact icebreakers, promise)
Gentle but bold challenge - the kind your mates can't give you
A space where side quests, tears, laughter and silence are all welcome
group coaching | a purposeful room that your team actually wants to be in
for founding and leadership teams who are ready to drop the performance, have the real conversations, and lead with more honesty and less armour.
This is regular, facilitated space for your team to think, reflect and grow together over time. Because sustained change doesn't happen in a single offsite, it happens when a team has somewhere to keep coming back to.
Your team leaves more connected, more honest, and (crucially) less likely to passive-aggressively Slack each other on Monday morning.
Ongoing group coaching for founding and leadership teams
Designed around your team's actual challenges, not a generic agenda
Space to practice authentic leadership, not just talk about it
A brave room where the real conversations actually happen
facilitating | a playful room your team will talk about afterwards
for teams who need space to breathe, reconnect and have the conversations they've been avoiding.
I design bespoke offsites, workshops and team sessions using play, improv and experience design, because trust isn't built in a slideshow, it's built when people actually enjoy being in the room together. No PowerPoint. No trust falls. No "let's go around and share a fun fact."
Your team leaves more connected, more aligned, and wondering why every offsite isn't like this.
Bespoke sessions designed around your team's actual needs, vibes and challenges
Play and improv-based exercises that build trust without anyone noticing
From half-day resets to multi-day offsites for teams of 10 to 100+
speaking | a packed room where no one checks their phone
for events that want more than a keynote, they want a feeling that lasts long after.
I've been on stages from Leeds Digital Festival to Web Summit, for organisations like Virgin StartUp, Imperial College and LSE. I keep getting invited back. (Not bragging. Ok, slightly bragging.)
My talks are rooted in lived experience - queer identity, late-diagnosed ADHD, the creativity and growth mindset needed to burn down a successful career and rebuild from scratch. I don't do slides-heavy, TED-formula talks. I do storytelling that makes people feel something, question something, and leave braver than when they walked in.
Topics include:
The serious business case for having fun at work
The ambition trap: how you ended up performing someone else's life
Looking great, feeling weird: a talk about modern success
You can't accidentally build a life you love (a talk about intention)
Burnout walked so I could run (away from my old life)
Custom topics shaped to your audience, just ask me
some of the teams who've let me in
words from people who've been in the room
"i could come as i was, be human and real"
"Nat always recognised the challenges I was carrying at the start of a call and acknowledged me as a person first, creating emotional safety and making it easier to move from empathy into strategy, action, and evaluation without needing to be perfect."
— Sarah Ho, Founder + Architect
"the impossible suddenly feels doable"
"Nat has this rare ability to take huge goals and compartmentalise them into clear, actionable steps. She never imposes what she thinks is right but she helps you uncover what's right for you. That change alone took me from side-hustle to full-time business."
— Brenda Kola, Founder
"the #micdrop moments EVERY TIME"
"Nat brings in the stats, the practical tools, and the fun. She manages to pull and keep people into the conversation very naturally. Her sessions generate a lot of food for thought and healthy debate between everyone in the room."
— Anamaria Dorgo, Community Builder
recovering overachiever, unlearning in public
I'm Nat. I spent my twenties building impressive things and then my early thirties realising none of them actually fulfilled me.
I scaled an agency from employee #3 to 100+, built a profitable consultancy, designed cultures for fast-growth companies, bought a house, renovated it, ticked every box on the list. I was good at all of it. I was also miserable. So I burnt it all down.
Left my business. Left my 12-year relationship. Got diagnosed with ADHD. Came out as queer. Left East London with a rescue lurcher called Margot and started again.
I'm not here because I read a book about coaching. I'm here because I've done the terrifying, unglamorous, identity-shaking work of rebuilding a life from scratch - and it turns out that's quite useful when someone sits in front of you and says "I think I need to change everything." (I'm also ICF accredited, if you want the official stamp.)
like this energy? there's a newsletter for that…
meet reboot required
This isn't a regular newsletter, babes. It's a fortnightly nudge for people rethinking the rules they inherited about work, success and how life is "supposed" to look. Think of it as a voice note from a friend who asks the questions you've been avoiding. Expect:
Honest reflections on work, life and the messy bits in between
The kind of questions that keep you up at night (in a good way)
Stories from someone who actually took the leap and lived to tell the tale
you've scrolled this far, that means something.
You could close this tab and go back to the thing you were avoiding. Or you could find out what happens when someone actually listens.